Challenge

Qurrent is moving into the over-competitive energy market with a disruptive proposition that empowers people to collectively generate, use and (re)invest in their own clean energy.

Ultimately resulting in a self-sustaining community provided by Qurrent.

Insight

In order to be truly disruptive in the energy market, Qurrent had to not only introduce a new business model, they also had to engage people in an entirely new way.

By putting crowd-funding at the core of the brand, Qurrent is both engaging and disruptive through one compelling story. 

Idea

This insight has inspired the creative team to create Qurrent’s brand story, which is beautifully portraid on Dotan’s #1 hit-single Home II.

Qurrent is a self-sustaining community that is empowered by a common believe to fully supply in its own energy needs.
They are ‘energy pioneers’

Impact

In a continuos optimization process led by Fusionlab the brand’s KPI was achieved in the first quarter, thanks to a continuos analysis of the campaign data, and the optimization of the campaign and its proposition.

Qurrent is now still on a mission to empower a self-sustaining community.

TV ad

Pre-Rolls Youtube